Time to Adapt! SEO & Social Media

For the last year, I have taken over as CSO for PartingOut.com. At that time, the social media network for this website had grown exponentially from zero to too many to list. From a geography professor to a full-blown SEO and Social Media campaign organizer and manager, I have adapted to the fast-moving job of updating and managing over 15 social media outlets for the online start-up. The most important are Twitter, Facebook, Instagram, Pinterest, Google+, Flicker, MySpace, and the office blog on WordPress.  I will share the experience of doing these two jobs (SEO and Social Media) in other posts, but to set the record straight: What is PartingOut.com anyways?

PartingOut.com is a new virtual online salvage yard created to bring used auto parts buyers and sellers to one venue.  This project, started by a salvage yard owner five years ago, is founded on revolutionary tools to optimize the used auto parts industry. There is a huge demand for used auto parts that is grossly under-serviced. PartingOut.com satisfies that demand by taking the local auto recycler and expanding its inventory to a worldwide audience.

On PartingOut.com, parts typically not considered when buying salvage are sold without the hassle or attention that would generally outweigh their value. For example, by listing the major parts of a vehicle (motor, transmission, etc.), sellers have opened the entire vehicle up for the market (floor mats, sun visor, console, etc.) due to the image-based platform of PartingOut.com. This is possible through the Buyer Listed Part tool. When a buyer sees a part they need on a vehicle that is not listed, they can create a Buyer Listed Part. The buyer describes the conditions and amount willing to pay, presenting a qualified offer to the seller. That once obsolete part has just sold itself.

“I sold a sun visor for $50.00. I would never have spent the money or time to list that part on any other website. This customer saw the visor in the picture and created a Buyer Listed Part. Then I received an instant alert, and a deal was made: that’s what PartingOut.com is all about:” Kevin Fullerton, CEO. This is one of the revolutionary tools that will change how used auto parts are found, sold, bought, and recycled by creating a market for every part.

The fundamental characteristic that elevates PartingOut.com above other online used parts websites is its visual-based platform. PartingOut.com is based on marketing an entire vehicle on a visual basis (not interchange) and, possibly most importantly, bringing the real-life experiences of walking through a salvage yard, seeing the part you need, and making a deal, but online.

If you think this rocks, vote for PartingOut on MissionSmallBusiness.com to help us compete for a Mission: Small Business Grant! Click "SUPPORT" and then easy log in with Facebook, search PartingOut.com and vote! 

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