Time to Adapt! SEO & Social Media

For the last year, I have taken over as CSO for PartingOut.com. At that time, the social media network for this website had grown exponentially from zero to too many to list. From a geography professor to a full-blown SEO and Social Media campaign organizer and manager, I have adapted to the fast-moving job of updating and managing over 15 social media outlets for the online start-up. The most important are Twitter, Facebook, Instagram, Pinterest, Google+, Flicker, MySpace, and the office blog on WordPress.  I will share the experience of doing these two jobs (SEO and Social Media) in other posts, but to set the record straight: What is PartingOut.com anyways?

PartingOut.com is a new virtual online salvage yard created to bring used auto parts buyers and sellers to one venue.  This project, started by a salvage yard owner five years ago, is founded on revolutionary tools to optimize the used auto parts industry. There is a huge demand for used auto parts that is grossly under-serviced. PartingOut.com satisfies that demand by taking the local auto recycler and expanding its inventory to a worldwide audience.

On PartingOut.com, parts typically not considered when buying salvage are sold without the hassle or attention that would generally outweigh their value. For example, by listing the major parts of a vehicle (motor, transmission, etc.), sellers have opened the entire vehicle up for the market (floor mats, sun visor, console, etc.) due to the image-based platform of PartingOut.com. This is possible through the Buyer Listed Part tool. When a buyer sees a part they need on a vehicle that is not listed, they can create a Buyer Listed Part. The buyer describes the conditions and amount willing to pay, presenting a qualified offer to the seller. That once obsolete part has just sold itself.

“I sold a sun visor for $50.00. I would never have spent the money or time to list that part on any other website. This customer saw the visor in the picture and created a Buyer Listed Part. Then I received an instant alert, and a deal was made: that’s what PartingOut.com is all about:” Kevin Fullerton, CEO. This is one of the revolutionary tools that will change how used auto parts are found, sold, bought, and recycled by creating a market for every part.

The fundamental characteristic that elevates PartingOut.com above other online used parts websites is its visual-based platform. PartingOut.com is based on marketing an entire vehicle on a visual basis (not interchange) and, possibly most importantly, bringing the real-life experiences of walking through a salvage yard, seeing the part you need, and making a deal, but online.

If you think this rocks, vote for PartingOut on MissionSmallBusiness.com to help us compete for a Mission: Small Business Grant! Click "SUPPORT" and then easy log in with Facebook, search PartingOut.com and vote! 

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Go Cheap {equals} Go Green

Regardless of how much I want a new dress I simply cannot justify buying anything not on sale. I will walk around a store with a product in hand, until I talk myself out of needing it, and put said product back on the shelf or hanger and walk away. To put it nicely, I am the cheapest person I know (my friends and family frequently remind me). As a result, I am one of the “greenest” people I know without “going green” being my main objective (even though it’s a nice bonus).


Halloween is around the corner and while my beautiful friends are gearing up to wear the most adorable, and wonderfully crafted costumes, I am sifting through the racks at my local thrift stores. What am I looking for? “Anything hot pink and a small plastic char.” I am going to be gum (hot pink) under a chair (worn as a hat). I walk away spending a total of $7.86. Not to mention, the best costume of the night.  But, the point is… my costume was “green.” I was reusing clothes and an old chair, giving it a second use, and doubling the worth of the energy that was used to produce them.


“Senior Hall of Fame” was the honored list of titles that the entire school voted for to distinguish a dozen seniors. Which title did I win? Most school spirited? No (but, I should have). Class clown? Definitely not. Most likely to succeed? Not even in the lineup. No, I was given the desirable honor of “Worst Driver.” And I have lived up to it in all aspects. This year alone I have rear-ended a motorcycle, knocked a side mirror off, dented the side of my car (garage’s fault), and knocked out a taillight.  The auto recycling business has me to thank for the majority of their business. Instead of buying new parts to replace my damaged goods I choose to use recycled auto parts. This of course is because I saved anywhere between 20% to 90% buying used parts. It was difficult to find the majority of the long list of parts I needed, but I was able to find two of the hardest by searching on PartingOut.com and by creating a Parts Wanted Listing for the one rare part. Now I have saved tons of money, and helped the environment by buying used parts. “It’s good for the earth, good for your wallet, and good for your vehicle.”


I have recently moved back to Texas from California. After selling all of my furniture (that I predominantly found in the alleys or were giveaways) on craigslist, I am now searching for new furniture. I got lucky. While at home two weekends ago, my mom and I were driving along the lake road. We stopped at a cabin for sale to take a look. We called the number and the owner said “take a look and take anything inside you want, I’m bulldozing it down tomorrow morning.” Thankfully, dad was only a phone call away with a truck. I came away with an awesome desk, small sofa, a great old chest, one dresser, two chairs, a stack of NatGeo’s, a mirror, bookshelf, and much, much, more. If we will only take the time to look in the unusual places for products and needs of all kinds we can help our wallets, our home, and beautiful earth.


Found this table in the alley.... then nailed it together and painted it ... now it is my favorite thing!


Try it out… “think cheap” and in the process “go green!”

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